This past Monday, March 19, 2012, Israel passed a new law that bans underweight models in local ads and publications.

According to the new law, models will be required to provide medical reports at every shoot to prove they are not malnourished according to the World Health Organization (WHO) standard, which means a body mass index of 18.5 or less.

The body mass index (BMI) formula is:  mass (kg) / height (m) x height (m)

The WHO categorizes a person as "normal" if the BMI is between 18,5 and 25. Below this range, a person is considered underweight/severely underweight; and above 25, overweight or obese.

The law also provides that advertisements published in Israel will have to disclosure whether the photos of the model were digitally altered to make the model look thinner.

The Israeli law is an attempt to combat eating disorders common among teenagers that are commonly associated to the very thin models seem on runaways and advertisements.

Although the noble reason behind the law, critics say that judging a model only based on her weight may not be the correct form to assess her health.

This Israeli law will serve as a good "test" for the rest of the world to evaluate the outcome and possible impact on fighting eating disorders.


  1. Like every industry that exploits women & girls, all they care about is selling something and making a profit. They don't give a damn if the women are literally dying to do it (starving & vomiting)

    1. Hey, thanks for commenting. Indeed, the relationship between models and the fashion industry can be very frustrating at times... Health, work conditions and salary issues are often left aside. That's why, despite the critics, it's still comforting to see initiatives like the Israeli law.


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