Louis Vuitton has won a landmark ruling in the US in the battle against counterfeiting. Yesterday, April 17, 2012, the US International Trade Commission (ITC) upheld a ruling which will help stop goods being imported into the US bearing Louis Vuitton trademarks, and will penalise companies (like Paypal) which facilitate the trade of those goods.
"As the first luxury goods company to seek redress at the ITC, we are pleased with the significant remedy that has been recommended. [...] The chief administrative law judge recognises the importance of protecting intellectual property and took the welcome step of ensuring that its orders include all merchandise that infringes on our Toile Monogram Marks, and not just products of the respondents in this case. [...] Preservation of creativity is of the utmost importance to Louis Vuitton and we will continue to protect our brand and customers, and to preserve the rights of designers, artists and brands." (Valerie Sonnier, global intellectual property director of LV to WWD)
Other brands like Tory Burch, Polo Ralph Lauren and True Religion have reached for the ITC with similar cases, but none of them has won a comparable ruling.
BACKGROUND - The April 17 ruling was issued in the context of Louis Vuitton complaint filed at the ITC on December 03, 2010 (Certain Handbags, Luggage, Accessories and Packaging Thereof (Inv. No. 337-TA-754)) requesting investigation pursuant to Section 337 against a group of respondents from Guangzhou China, Texas and California, for the unlawful sale for imporation, import and sale into the U.S. of handbags, luggage, accessories and packaging that infringe Louis Vuitton's US monogram trademark registrations (nos. 1,643,625; 1,653,663; 1,875,198; 2,773,107; 2,177,828; 2,181,753; and 1,519,828).
|Louis Vuitton US Trademark Registrations|
The respondents were identified as House of Bags, Ronett Trading, Inc., EZ Shine Group, Inc., Master of Handbags, Choice Handbags, Handbag Warehouse, T&T, and The Inspired Bagger.
More details about the case Certain Handbags, Luggage, Accessories and Packaging Thereof (Inv. No. 337-TA-754) on the ITC Blog.