Last Friday, June 15th, 2012, Louis Vuitton lost the case against Warner Bros. for the use of a knock-off bag in the movie "The Hangover: Part II". [Read the first post about this case here]
U.S. District Judge Andrew Carter, from Manhattan, dismissed Louis Vuitton allegations and found that Warner Brothers should not be held liable. He based his arguments on the fact that it was unlikely that many filmgoers would have noticed that the bag, was a knock-off, or that they would have thought Louis Vuitton approved of Warner Brothers' use of the Diophy bag and that "the likelihood of confusion is at best minimal".
District Judge Carter also said that the "his [Alan's] remark also comes across as funny because he mispronounces the French 'Louis' like the English 'Lewis,' and ironic because he cannot correctly pronounce the brand name of one of his expensive possessions, adding to the image of Alan as a socially inept and comically misinformed character".
Louis Vuitton Mallatier SA v. Warner Brothers Entertainment Inc, U.S. District Court, Southern District of New York, No. 11-09436.