Tomas Berdynch, currently ranked 6th in the world
Tomas Berdych is the company's new ambassador and will co-design the tennis collection.  He will be the first top-ranking tennis player to wear H&M clothes on court.

The collection featuring Berdych is  expected to hit the stores soon.

[Last year, the Japanese fast-fashion retailer Uniqlo and Novak Djokovic had also announced a similar partnership.]


H&M's new BLB collection
On March 7, 2013, H&M will launch a new sports collection from the collaboration with the English cycling company Brick Lane Bikes. The cycling gear collection will feature checked shirts, brightly coloured T-shirts and waterproof jackets, all made from sustainable materials as part of H&M's Conscious work.


B and her daughter in the Bahamas
Rumor says that Beyonce might be the new face of H&M.  Last week, the singer was seen in the Bahamas wearing tropical-print pieces in a shoot and one of her dancers, Kimberly Gipson, reportedly tweeted (then deleted) the following comment about the shoot: "First day of trial in the Bahamas! H&M all set … go.". Also according to the The Telegraph, the H&M press office have told them they don't comment on rumours, but also didn't deny it. 

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After the recent luxury collaborations with Versace and Maison Martin Margiela, H&M's creative adviser Margareta van den Bosch announced that a new luxury partnership should not be expected until November 2013. Any guess who will be up next?

1 comment:

  1. I will be forwarding this to my son so that he could learn this..


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